Even with the dawning of information technology and the World Wide Web reigns over global information domain, the print medium still has not lost its influence. There are still a huge following of magazine readers all over the world. The spotlight on magazines has not dimmed. And subscriptions to them still abound. These magazine subscription offers can either be found online or as an insert in an issue. Subscription is a technique to sell more magazines and also to establish customer loyalty. Also, with the information that subscribers submit, magazine publishers are able to have a good view of the audience’s general profile. This helps gearing the business to what the existing market needs. They will have to write and feature more about what hits home with subscribers and potential readers. In the end, they get to please the reader’s needs and readers get to patronize the magazine. It is a mutual synergy between business and consumer.
The system and the principle are relatively simple. And the formula has worked. It is no surprise that the fundraising arena is now leveraging on the system. Among the freshest and unique fundraising ideas is the holding of magazine fundraiser. It also is simple enough to run. The magazines will be offered on a pre-selling basis. Organizers will be sent marketing materials to the fundraiser organizers. The organizers shall distribute the materials to invite subscriptions. Clients will be sent brochures of different magazine types. The choices will be a wide array. Subscription proceeds will then be shared between publisher and organizer, depending on the agreed partition. The money that goes to the organizers will cover for the fundraising part.