The Christmas holidays approaching, the purchase of year-end prepare gradually. And this weekend will probably be one of the weekends most important for the Christmas shopping. Sites must be prepared for a rush: Google helps in this process.
Google offers this week a list of 10 methods to improve marketing campaigns on the web:
1. Update lists its Gift
Google intends to use the Search-based Keyword Tool to optimize the keywords in its website.
2. What is the buzz
The Insights for Search tool lets you know how people find your brand and your competitors.
3. Who visits your site?
By typing the URL of a site in Google Ad Planner, you can see who visited its site, according to demographics such as age and gender of the user.
4. Where are the Customers?
Ad Planner can also know what other site users are gone.
5. New keywords
For the holidays, Google recommends to create new keywords with the help of trends found in Insights for Search.
6. Test your new campaigns
Google advises to test their AdWords campaigns by introducing new “holiday promotions. Then you have to test its new promotions. For example, a title like “30% reduction” could have more impact than “A product purchased, a completely”.
7. Google Analytics
Google Analytics lets you know who consult the site when users come and whence they came.
8. The buying cycle
Always with Google Analytics, we can know how long users will remain on site. Which pages have the highest bounce rate? What pages users will leave soon? All these data may better understand the buying cycle of the Internet and “draw” his tour of the site.
9. Site optimization
We can also perform experiments using Website Optimizer on landing pages related ads.
10. Different versions
Finally, Google is also testing different versions of a purchase page to see what works best, change the “Buy” button, choose different colors and see which versions bring more clicks on the site.
If Google is offering SEO tips, then something is not right.