Fear and Trembling In Germany: the use of Google Analytics, the famous tool analytics Google could well be banned! According to the equivalent institution in our CNIL, the use of Google Analytics would be contrary to laws protecting privacy. A real stir as the Google Analytics is used by website publishers around the world. But this event also revives the debate on privacy: the firms can use all the data they collect on the web?
The script from Google would have become persona non grata in Germany? This seems estimate, equivalent to the delegates of the CNIL in Germany. To function, Google Analytics has to run a script, written into the code of the site but invisible to the visitor, which will store cookies on his hard drive and its IP address. These data can subsequently publishers to analyze the path of the Internet at: by what keywords are they arrived, what geographical areas they come from, how long did they stay on the site, what pages had he seen so. In practice these data are stored in the United States by Google.
But Datenschutzbeauftragten consider using Google Analytics is breaking the law on data protection. In Germany, the law requires publishers site that collect personal data to seek the consent of individuals. However, the script runs Google’s knowledge of the visitor. Second problem, the German federal laws that prohibit the personal data collected are sent abroad. The German delegates fear that Google actually uses these data for business by offering targeted advertising in particular.
Google and privacy
If its terms of use, Google denies wanting to use these data for purposes other than analytics, stating that he “will not associate your IP address with any other data held by Google “The search engine also indicates that he may at any time give a penknife in the contract” Google reserves the right to change or alter any provisions contained in this Agreement ”
In short, the possible ban of Google Analytics in Germany has revived the debate on privacy and privacy. Regularly singled out because of the amount of data it collects through the many services it offers, Google has been under fire of controversy last week.
In an interview with U.S. TV channel CNBC December 3 this year, Google CEO Eric Schmidt said about the right to forget that digital “If you want that nobody knows, it may already have that you would not have done. If you really want that it remains private, the truth is that search engines, including Google, retain this information for some time. And the United States, we are all subject to Patriot Act (anti-terrorist editor’s note), and this information can be transmitted to the authorities. ” Statements that have sparked excitement about all webosph?re Eric Schmidt has also been a victim of flight on his private life. As revealed by the news site Rue89, a U.S. computer site, CNet, had led his little survey Eric Schmidt (Google only) and others had discovered between wages and place where lived the CEO of Google. The complainant had little appreciated this intrusion into his private life and banned from Google executives to answer questions from the site CNet reporters for one year.
If for now Google Analytics is still permitted in Germany as in France, a possible ban of the system could cripple many companies that use the system to optimize the hearing of their site.
I agree with the above post. Personally I cannot see why you would not want to make an effort in this regard anyway. Only the other day, at work we had exactly the same conversation and came to a similar closing